It was post-World War II when two major factions of the human race faced oppression.
The air of machismo was strong during the era. Men have dominated many pinnacles of society. Women were restrained in their homes, often seen as humans who could do proper work putting up a home. Meanwhile, coloured people were discriminated and their rights have yet to be respected.
In short, marginalisation is rampant. If you’re not like “this”, you can’t be like “this”.
Empowerment is to give those people who are unfairly marginalised because of their appearance or gender the same chance that men have in terms of employment, enjoyment and lifestyle quality. After all, equality and egalitarianism is the core of democracy.
Today’s empowerment stems from micro-protests from individuals who may or may not seem to understand the meaning of empowerment. This means that even undesirable attitudes — which many reject as a norm — are a form of empowerment when they do it.
Buying something and dressing up as something outrageous, for example, is being used as empowerment. Dressing up as something tempting to men to induce rape is indeed the fault of a man who did not hold back himself responsibly. But without proper decency, this is indeed troublesome as a reflection of a person.
To say that buying a product is empowering devalues the term itself. Buying is never an empowering as social autonomy couldn’t be bought. This is what devalues empowerment, feminism and any more rights values in today’s society.