VISIONN Creative Marketing

For Immediate Release

Six years ago, Geoff and Sharon Millar dreamt of building an online travel service for people who wanted to find the perfect all-inclusive vacation. Geoff brought his data processing skills to the table, and Sharon brought her expertise as a travel agent.

Armed with a pay-per-click advertising strategy, a deep knowledge of all-inclusive resorts in the Caribbean and Mexico, and a lead-generating Web site, the Millars were able to generate $3 million in annual sales volume. “We were proud of what we accomplished, but we knew we could be doing better,” says Geoff, President of Ultimate All-Inclusive Travel. “Just maintaining the Web site was taking up too much of our time.”

The Millars turned to VISIONN Creative Marketing for a Web site makeover and a new corporate identity. “Our main goal was to help the company attract its desired upscale demographic,” says Robert Smith, VISIONN’s Ringleader. “People have to be comfortable spending thousands of dollars with Ultimate All-Inclusive Travel, so we made the site more professional looking, better organized, and easier to use.”

The new look seems to be working. In early January, the Millars turned on their pay-per-click advertising and got 150 quote requests in just two days. “We were blown away,” Geoff recalls. “We had to turn off the advertising just to keep up with the new demand.”

With the site’s built-in ADMINN Content Management System, the Millars are spending about 90% less time on site maintenance. “Now we can work with VISIONN on more important things, like developing systems for prioritizing leads and following up with customers,” Geoff says. “VISIONN has applied their marketing savvy to the specific quirks of our industry, and that’s really important to us. They’ve become our all-inclusive marketing partner.”

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